One accurate measurement is worth more than a thousand expert opinions
Conversion Optimisation or CRO (Conversion Rate Optimisation) is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads, etc. Put another way, it increases the percentage of website visitors who experience the “aha moment” (or the must-have user experience) that turns passive browsers into valuable conversions.
First, a quick definition…
Online marketing enables companies greater access to customers, converting these customers is just as important as acquiring them. Here at Gnet Studios we are able to analyse and deploy on page conversion solutions quickly and efficiently. Conversion optimisation takes advantage of that targeting in order to convert casual visitors into paying customers. Simply put, you want new visitors to spend money on your website. Conversion optimisation is a set of analysis techniques and onpage strategies developed to do just that. These strategies present your customers with an opportunity to purchase and the motivation to do so.
Why should you care?
You should care about CRO for a few reasons. First, you are most likely paying for traffic to your site in one way or another, and a high conversion rate means a better return on that investment (ROI). It’s also much more cost-effective to convert a higher percentage of the visitors you already have than to attract more visitors. In addition to improving your ROI, optimization helps to defend against the limited attention span of your average visitor by giving them what they want before they tire of looking for it and move on.
CRO is important!
It’s important to understand, however, that optimization is about getting more of the right kind of customers—not just blindly optimizing the conversion rate of a given page or campaign. It won’t do you any good if the people you’re acquiring are the wrong fit for your business. It’s important to keep the focus on optimizing to find more customers who will love your product and help you grow by spreading the word. Everything else is a waste of your time and resources.
How we can help…
We help your potential customers find the information, products, and services they are after quickly and easily. If they have to dig around your site to find what they are looking for, they’re likely to leave long before they find it. Gnet Studios employs the latest conversion optimisation strategies based on what is already proven to work. Not only can we drive new traffic to your website, we can convert more of those visitors into paying customers. That’s what you need in order to compete in the modern world of online marketing. Without effective conversion optimisation, you are wasting the tremendous resources an online presence offers you.
Research and analysis
We access all the necessary analytics accounts and analyse your sales funnel, starting with how the visitors are acquired and where the ultimate value lies for both you and your paying customer. Using various methodology we are able to work out visitors objections and various usability issues which are causing issues in your sales funnel.
We then move onto solutions for all issues located in the research stage. Developing and deploying solutions quickly and efficiently for your site and regaining some of the lost traction in your sales funnel.
We work either with your in-house designers and developers or with ours to develop the new variations, ready for testing.
We implement and monitor the tests, using split-testing and heat map software
We review the test results, and conduct follow-up tests where necessary. Finally, we’d analyse whether the elements or principles that increased the conversion rate in this test can be applied to other parts of the sales funnel. This information feeds into the research and analysis phase, and the process is repeated.