7 July 2014
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Learn how to use email alerts to boost your SEO

Email Alerts for SEO

Email alerts can be a useful tool for optimizing your company’s online presence. Alerts can be set up to help you monitor what web browsers search for when they use terms that are related to your business. Tools like Google Alerts, Moz Fresh Web Explorer, or Mention.net can be used in order to receive statistics on key word use that you can utilize to increase your web traffic. For example, if you set up an email alert for your business name with a competitor’s company name, you will be notified when that search is used.

Setting up email alerts can help you monitor your company’s reputation and online presence. With alerts for your company name joined with negative keywords, you will be made aware of any online attacks by competitors or undesirable trends. You can also use email alerts to stay on top of the competition. If you find that searches for the competition include products or services that you also provide, this information can be used to target your marketing. Email alerts can effectively give you the information that you need about what your potential customers are looking for without having to weed through mountains of data. Be informed when a new link is created that points to your website or when an existing link is broken. Keep track of keyword ranking on Google in order to monitor your company’s placement, as well as that of competitors. Email alerts can provide you with vital information about your company’s overall place in the online world.

In order to begin using email alerts, you will need to understand some basic terms. The following search operators are used to set up your email alerts.

 

 

These operators are used to communicate with the email alert systems so that you will receive the information that is most useful to you. For example, a basic alert could be set up for “My Company Name” so that you can keep track of how many people search for your specific company name and how that number changes over time using alerts that can be received as frequently as you desire.

 

The Basics of email alerts

A basic email alert that all companies should have set up is for links to your website. Be aware of any site that is linking to yours by setting up an alert that searches for RD:YourCompanyName.com. These are instances that can be promoted through interaction on the mentioning site or links to them on your social media platforms. There is no better advertizing than being able to show that others have positive things to say about your company. When those who mention your site see that you appreciate it, they are likely to continue recommending your business.

One way to improve your SEO through email alerts is to be aware of when your competition has been linked but your business has not. A simple alert, that looks for links to your competitor’s root domain but does not contain a link to yours, gives you some valuable information to work with. This type of alert will show you opportunities to get your business name out there wherever your competitor has been mentioned. An example, using the Better World Books organization would work like this. If they would like to know when Half Price Books is linked to but BWB is not, they would set up an email alert for RD:hpb.com – RD:betterworldbooks.com.

 

Don’t miss out!

Another occurrence that you will want to be aware of is mentions of your company name that do not include a link. By setting up an email alert to search for mentions of your company name minus a link to your root domain, these events will be brought to your attention. Find out where people are talking about your business but not telling readers how to get there. This would be done for my example company by using an alert for “Better World Books” – RD:betterworldbooks.com. These are good opportunities to comment on the article or blog giving the link to your website.

An alert, that would show you certain keywords but not links to your website, could also be useful. This could make you aware of instances of your type of business being mentioned, even if your specific company is not. By interacting and commenting on online content that speaks about your type of business, you can direct new people to your website. This type of alert would be set up something like this: “buying used books” – RD:betterworldbooks.com.

A specific alert can also be used to stay informed of certain sites making mention of your keywords. For example, if Better World Books wants to know when someone on Booklikes is talking about buying used books, they could set up an alert that sifts through the various book related topics mentioned by Booklikes bloggers. So that they only need to see the mentions of used book buying discussions, BWB could set up an alert that looks for “buying used books” site:booklikes.com. These could also be great opportunities for BWB to comment, make a recommendation, and link to the BWB website.

For international businesses, it may be helpful to set up alerts that are specific to a certain region. Better World Books may like to track mentions of keywords or links to competitors or themselves in a certain country. If they wanted to explore their visibility in Australia, BWB could set up an alert for links to their site or keyword matches that include TLD:au. The extension limitation can provide important regional data. Using alerts for mentions of competitors in certain areas can be useful marketing information as well.

 

Improving your online presence

Once you are aware of where your company is being mentioned, especially in comparison to the competition, you can work to improve your online presence. Make sure that the search terms your potential customers are using are keywords on your site. These key terms should be used in tags, headlines, and sub domain link names for SEO. Do not overuse keywords in an attempt to fool search engines into listing your site first. Developments, like Google Panda, are designed to ignore results that seem to be “keyword stuffed.” Use search terms in a highly useful and informative way in order to be considered a top source.

Since one of the things that search engines look for and you will want to monitor with your email alerts is links to your website, make sure that you are linking to your own content. Create links between related products and articles on similar topics. Any time you can create links between relevant information, you increase your SEO. A sitemap is an ideal location to include links to everything in your site that someone may search for.

 

Social media & Email Alerts

Increase mention of your business and links to your website through social media. All types of businesses need to be present in social media, so set up that company Twitter account and Facebook profile. This is a great place to link to new information on your website, but do not forget to link to other mentions of your business as well. A news story, blog, or review of your product on a third party website is a valuable recommendation that you can share through social media. This is an excellent way to thank the third party for mentioning your company and it is good for your SEO.

 

Conclusion

With an understanding of SEO and how email alerts can be used as tools, it is possible to increase your company’s online presence, find new customers, and keep tabs on the competition. Email alerts are a valuable marketing tool in our digital age, and you may be surprised by the insights that can be gained through them. By tracking mentions of your company, customer search terms, and links to competitors, you can target your online marketing efforts.

By updating your own website with SEO in mind, you can improve your search engine ranking and make your business easier to find. Through social media, you can create a relationship with customers that will deepen their loyalty and encourages them to recommend your business to their friends. Use email alerts and SEO to take your business to the next level. Here at Gnet Studios we’re always on hand to help. IF you have any questions please feel free to get in touch with one of our friendly team today.

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